Wednesday 6 June 2012

The Business Conundrum

What's in an idea? An idea is the conception of an opinion based on a predicate or hypothesis.

As the old adage goes   "All you need is a good idea!"

The logic leads us to question the validity of the hypothesis of the resulting idea.

On the rare occasion that we may be thoroughly convinced with an idea, the pertinent question to next ask is, " Then how now?"

This is when there is a segregation of the men from the boys, sand from the water and awesome from the great. 

Taking an idea to fruition involves defining your proposition, refining the idea, lobbying support  from stake holders, planning an execution strategy, making friends, knowing your enemies, being out of your comfort zone, working on things only you may appreciate, facing up with naysayers, accepting that your idea may actually suck..

My point really is, JUST DO IT and keep it real.

An idea is devoid of action. An idea is a mere proposition without tangible output;  action is needed to gain momentum to reach the holy grail called success.

From my foodie perspective, thinking about how satisfying  a bowl of Laksa should be only results in salivation and a cursed craving;  a tease of your sensorial faculties. Getting down to cooking it requires resolve, action and finesse to enjoy the rich aroma from the coconut based broth infused with dried shrimp, onion, laksa leaves and the bloody flavour of cockles. 

Once we perfect that bowl of Laksa, personal satisfaction comes from conquering the process, developing finesse and the taste and aroma saturate into a sensorial orgasm. Be warned that personal satisfaction and mark of perfection does not represent opinion of general masses.  

Will your Laksa be a hit in the market?

Price it too low, you lose money, if there isn't enough laksa leaves, you cannot sell laksa, if coconut milk happens to be like pork is to muslims, you have a problem. What if they do not like the taste of Laksa?

Point is. If you like to make Laksa, Just do It. If you can't live on mere satisfaction, make sure its profitable. And even if it is, you got to adapt like water to glass to ensure that you can fit into an ever changing environment.

Are you willing to pay the price?